The Year 2020 signals a new decade. Just recently, Pantone announced that the Color of the Year 2020 is Classic Blue, which instills calm, confidence, and connection.
A classic and timeless choice, “this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era,” said Pantone Color Institute.
Classic Blue, specifically Pantone 19-4052 is elegant in its simplicity and suggests of the sky at dusk. It is thought provoking and imprints in our psyches a restful color. This brings a sense of peace and tranquility to the human spirit, offering refuge.
A reflective blue tone, Pantone 19-4052 Classic Blue aids concentration, bringing laser like clarity as it re-centers our thoughts and fosters resilience.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, “we are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on”.
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection.
“Imbued with a deep resonance, Classic Blue provides an anchoring foundation. [It] encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,” Eiseman said.
Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.
For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences.
For those who want to sport the 2020 color, Laurie Pressman, the vice president of the Pantone Color Institute recommends Classic Blue accent pieces such as a scarf or watch strap, or a vase or candle for your home or workplace.